Do you own a business? A conference will change EVERYTHING!
Full disclosure, I'm hosting a business conference this November with the greatest speaker line up the world has ever known! Second disclosure, I'm about to tell you all of the reasons why attending a great business conference will exponentially help you to make more profit, grow as a leader and create processes and practices that give you more consistent results... but --and this is the important part-- I'm not going to insist that our conference is the only option for you. In fact, I'm going to list out some of my favorite events I've attended over the years so you've got all kinds of ideas for what to consider.
First up though, why write an entire article about it? For the same reason I decided to add a business conference to our docket when our personal development conferences are already so popular and need so much time on their own: because my company was forever changed at a business conference, not once but multiple times over the years. Conferences are what gave me the courage to push past a million in revenue, then two million, then five and ten and so on. Business conferences are where I got a short break from working in my business and found the clarity to work on my business... even a couple of days, and that time away changed everything. Here are three ways a business conference helped me to level up!
Learn to make more profit - Look if we're going to talk about why conferences --at least conferences that are worth their ticket price-- are valuable for leaders and business owners then profit is the first place to begin. Conferences are where I got the ideas for some of the most valuable financial pieces of my business. I learned email marketing at a conference (now responsible for 35% of our sales), I learned the difference between revenue and profit at another, my coaching program (a 7-figure revenue stream for us) came from conference as did ideas for customer retention, upselling and introducing a mid-level price point for our customers that drove millions of dollars we didn't even plan for. The point is that you will not grow as an owner or a leader in a vacuum by yourself.
Get fired back up - Let's be real you guys, owning a business can be soul-sucking at times! Between finances and payroll and shipping problems and customer service, it's so easy to get burned out. If you're like me I'm sure there are times when you've felt like throwing in the towel. Going to a business conference is like a shot of adrenaline to your entrepreneur's heart! You hear new ideas and meet new people. You start daydreaming again and considering perspectives you haven't before. You take 89 pages of notes that look like a serial killer wrote them because you're so excited you don't even know where to begin. As a leader you are constantly pouring into others, you're constantly giving so much of yourself to your business. At a conference you to get your cup filled back up, you leave feeling revived and recharged for your mission and your work-- that alone is worth the trip for me.
Proximity is power - I heard this statement for the first time at a --wait for it-- business conference, but oh my gosh is it true. You are the combination of the five people you spend the most time with and in business, this is doubly true. Your revenue is often directly in proportion to the other entrepreneurs that you know and the level they're at. Going to business conferences gave me a chance to meet other people who got it. They understand how hard it is, they know what it's like to cry over payroll or stress over an audit, a bad hire or an excess of product inventory. Not only that, but back in the day, the conference was the only chance I ever had to meet people who were running bigger companies than I was. I remember years ago being at a conference when I hadn't crossed 7 figures and a man sat down next to me who genuinely looked like he'd slept on the street the night before. At first, I was miffed because I'd splurged on a VIP seat as a birthday present to myself so I could get all the cool perks of that section and I thought this guy had snuck in. That day, as we got to talking, it turned out he was the owner of an extremely successful clothing brand, as in, the brand that I had dotted throughout my closet. His gross revenue was over $40 million-- a number that at the time was so far away from where my business was it seemed like a fairytale. Throughout that entire day, he walked me through things I'd never thought of, pushed me to dream bigger and challenged me to find a way. I had never had the opportunity to speak with someone who had a business so far beyond mine and that connection alone was worth literally millions to me because it pushed me to level up in a way I never would have.
If you're interested in a business conference but not sure where to start there are few things to consider. The first is to focus on a niche skill, meaning an event that is specifically for growth in a certain area. Do you need to learn about digital marketing, graphic design, HR policies? There's a conference for that! There's literally a conference for anything and everything. The second option to consider is one that is just for your industry? This was wildly helpful for me back in the day as an event planner and later as a new author. Going to the major conferences of industries I was new to, gave me the opportunity to connect with people in this new world, learn about the best technology or products and take breakout classes on topics I needed to learn about. Industry focused conferences are a great option if you're just starting out. The last kind of conference (and my favorite) is one that broadly covers all the areas of business and takes a deep dive into each but focuses on being motivational (so desperately needed when you're feeling run down.) My favorite in this category (besides my own) is the Entreleadership Summit from Dave Ramsey's team.
As we set out to plan our event for this fall I focused entirely on what I've loved about all of the conferences over the years: the energy, the speakers, the community and what I thought they were lacking: the tactical advice, a clear plan of attack for once you leave and we created RISE Business to fill a gap that I saw.
The reason I produce conferences is that they've been so fundamental in changing my life, my marriage, and my business. If you're struggling as a leader or an owner give yourself the gift of finishing 2019 strong and empowered. RISE Business conference is going to be absolute fire but even if you don't attend ours please, please, please attend something!
As always, I'd love to answer your questions so if there's anything I didn't cover hit me up below!